How Loyalty Program Data and Machine Learning Drive More Personalized Customer Experiences

Data can be a tricky thing for loyalty marketers. If used and refined in the right manner, data can be the golden key to success or loyalty marketers. Machine learning is also becoming a more prominent ingredient for successful loyalty programs. Loyalty360 caught up with Jennifer Bontas, vice president of data science at CrowdTwist, to find out more about this burgeoning trend. How are marketers leveraging loyalty program data/machine learning to drive more personalized customer experiences?