How Machine Learning Scales One-to-One Personalization

The world of marketing is no stranger to buzzwords. While many marketing buzzwords words start off as real strategies or tactics that can improve a company's marketing efforts, their meanings often become diluted the more they are used. Over the years, we've seen words like "sales enablement," "social media," "account-based marketing," and even "personalization" become buzzwords that marketers can throw around without actually incorporating them deeply into their marketing strategies. "Machine learning" is on its way to becoming one of those buzzwords too. Marketers are talking about it a lot and working out the best way to implement it in their marketing strategies, but many are not truly using it in a way that has a real impact on their business.