Google Adds Natural Language Queries to Google Analytics

Google Analytics is a gold mine of data, and the backbone of many digital marketing processes. But with so many insights available, it can, at times, be difficult to find the points of most relevance. This has been a recurring theme in research reports relating to data usage – last year, a study from IBM found that just 3% of marketers categorized their ability to act on insights derived from customer data as'excellent', with 54% labeling it either'poor' or'very poor'. Yes, social media and digital channels have given us more access to data and information than ever, but with the rapid pace of change in the online space, many businesses are simply struggling to keep up, which is especially true of smaller organizations who have no capacity to hire data experts for such analysis. Google's well aware of this, and they're working to address it.