How are credit unions using AI to drive growth? - CUInsight

Artificial intelligence (AI) is not only transforming the future of credit unions, but it is making a real difference today. It can be challenging to understand what AI is and how it can work for you and your members, but once you navigate through how this technology can help to optimize your marketing efforts – its capabilities are endless. Financial marketers have access to seemingly vast amounts of data. AI or computerized thought can help to leverage this information as it is much more effective than a human at analyzing data, recognizing patterns and understanding how it can be utilized. The result: Data-driven insights that can be used to predict member behavior.