Regardless of industry, the companies that win in the digital era are those that take the shortest paths to the best results. That means getting the right information in the right hands at the right time. These realities are why more organizations are turning to cognitive solutions. Our market report, "The cognitive advantage: Insights from early adopters on driving business value," reveals that early adopters employ cognitive computing for competitive differentiation. In fact, 65 percent say that cognitive adoption is very important to their strategy and success, and more than half regard cognitive computing as a must-have to remain competitive.