Using Stakeholder Journey Maps to Re-invent, not Just Optimize, Your Business Processes - DataScienceCentral.com

Stakeholder Journey Maps are a fabulous tool to intimately understand what a stakeholder is trying to accomplish (their objectives and intentions) and the steps/actions/decisions that stakeholder needs to make to complete their journey. Stakeholder Journey Maps are commonly used to help designers to create the optimal user interface and nicely segue into UI storyboards and wireframes. But oh, design is so much more than just a pretty UI. What I find even more exciting – and profitable – about a stakeholder journey map is how one can use it to understand where and how to leverage big data plus advanced analytics (artificial intelligence, machine learning, deep learning) to create Data Products that re-invent those stakeholder journeys and transform the stakeholder experience. I think this is going to be fun!