Here's One Way Microsoft's Amazon Alexa Rival Could Win

A man dressed in white from head to toe was posted outside the Las Vegas Convention Center last week. His outfit included just a few colorful exceptions: four bubbles in red, yellow, blue, and green splashed in the center of his T-shirt, and a fluffy red poof atop his ski cap. Those multicolored spots should look familiar to anyone who's used Google's virtual assistant on their smartphone. After all, those dots form the same logo that appears in the Google Assistant app. That's because he, like others at CES in the same attire, was dressed as the Google Assistant. The costumed characters were part of Google's effort to give its digital helper a flashy presence at CES after Amazon's Alexa stole the spotlight at last year's show.