Predicting buying behavior using Machine Learning: A case study on Sales Prospecting (Part I)

Artificial Intelligence (AI) is the new buzz word. We all have heard and read that it will change the world. However, most articles fall short on explaining how exactly AI algorithms can be used to solve real-world problems. This series is my attempt at bridging the gap between technical AI and applications of AI. For this series, I will restrict to Machine Learning (ML) algorithms which is a section of AI where we let machines learn from data. My focus will be to explore how ML algorithms can be used to model and predict human buying behavior.