Is Viv the Future of Personal Virtual Assistants?

As an amateur futurist, I'm always looking for how AI and exponential technologies are disrupting human society towards more automated smart cities. As video content matures and proliferates and VR content creates new interactive environments and as the way we access software and apps changes and evolves, PVAs or personal virtual assistants will radically influence the interface with the internet and these new layers of content and virtual experience. The future of PVAs is more like an intelligent OS that acts as a buffer between us and the information noise of the internet. Take your most sophisticated contextual chat bot and marry it with millions of data points per person and algorithms learning from us and how we interact online and in our lives, where we can customize our own experience, and that is a bit like how PVAs may turn out. They will be AI, but truly act as personal virtual assistants.