Machine learning in location-intelligence technology - the necessity to use

Almost everyone today uses some form of machine learning unintentionally. Several algorithms support the search features of Google, Facebook, or LinkedIn. The same goes for selecting assets on Netflix, Spotify or YouTube. Even when you use your phone for Siri, Okay Google or Amazon Alexa, the voice recognition and search commands are supported by machine learning. Facebook stopped an "Artificial Intelligence Engine" after the developers discovered that the AI had created its own unique language that they could not understand.