Match Group Looks to Capitalize on Video Dating During the Pandemic

Dallas-based Match operates several dating apps, including Tinder, Hinge and OkCupid, as well as its namesake brand. The company in July completed its separation from IAC/InterActiveCorp., which previously owned a roughly 80% stake. Match released video-chatting features for its apps in the spring as users started avoiding traditional dating spots such as bars and restaurants. The company is now in the beginning stages of developing features such as games and icebreakers to make those one-on-one video calls more engaging--part of a broader strategy to find new ways to generate revenue from its millions of users, according to Chief Financial Officer Gary Swidler. "We've got a lot of users, and I think there's more we can do with them," said Mr. Swidler, who is also Match's chief operating officer.