Content Marketing Buzzwords You Actually Need to Pay Attention To

And they're really fun to write about, too. Contently has mastered the buzzword listicle year after year with witty insight on buzzspeak and content marketing lingo that constantly creeps into our conversations. While we've all grown accustomed to yesterday's buzzwords like "thought leadership," "storytelling" and "snackable content," there's a new slew of them that have entered our everyday content marketing language. Here are six more content marketing buzzwords you actually need to pay attention to in 2017 and why. This is the most basic form of personalization and has become a standard practice for email marketing.