Vonage Boosts Sales Productivity With AI Assist Light Reading

Vonage says it's boosted productivity for its salespeople by 20% using artificial intelligence, blending its own Vonage Business Cloud with Google G Suite, Salesforce and employee productivity measurement tool Prodoscore. Vonage is now offering the technology it uses in-house to its business customers. On the surface, sales productivity is easy to measure -- revenue. Whichever salesperson sells the most is most productive and coffee is for closers. But how do you increase sales productivity, encouraging activities that lead to revenue?