How Leaders Are Investing In Artificial Intelligence To Improve Public Relations

While many companies invest all their marketing dollars in digital marketing, leaders in the public relations (PR) space claim they can achieve similar or better results combining public relations with artificial intelligence. Artificial intelligence (AI) and other advanced technologies have penetrated every aspect of life. In a survey of 6000 consumers, 33 percent responded that they think they use AI technology; in reality, 77 percent were using AI. Public relations is often an integral part of companies, big or small. But traditionally, most PR operations rely on humans.