Renault moves into the industrial metaverse

Renault Group is the latest carmaker to announce significant digitalisation plans, confirming a move into the industrial metaverse. The technology will combine augmented and virtual realities across many platforms, enabling different digital interactions. The industrial metaverse could offer several benefits, including a fresh marketing opportunity in front of a new audience. According to Renault, the system will be based on four dimensions spanning mass data collection, digital twins, supply chains, and advanced technologies. Renault states the integration of the metaverse can offer a'better visibility of the work environment allowing actors to gain agility and autonomy in decision making.'