Driving Shopping Upsells from Pinterest Search

Pinterest's mission is to bring everyone the inspiration to create a life they love. Shopping is at the core of Pinterest's mission by helping Pinners find and purchase the products they like. Oftentimes when Pinners want to buy something, they are not aware that they can go to a product-only feed, where every Pin is a product from a trustworthy merchant. To increase awareness, we present an explicit portal to this product-only page in the main search results, which we refer to as "shopping upsells" (Fig.1, highlighted in the pink box). Showing upsells to non-shoppable queries like "how to make a mask" is a poor Pinner experience; this shopping upsell appears only when the search query shows high shopping intent, e.g., "white dress".