How AI Tools are Improving Social Media Marketing Effectiveness - The Marketing Scope

Marketers know how important social media is to their business, because that's where so many of their customers are. In 2015, 65% of all Americans, and 2 billion people worldwide, were using social media. It's also an invaluable communication tool, where customers can talk directly to brands. However, social media comes with its own challenges. It can be a firehose of data, with hundreds of thousands of Twitter posts and millions of Facebook "likes" being generated every minute of every day.