Cerebri AI named a 2019 Cool Vendor in Artificial Intelligence for Customer Analytics by Gartner

Cerebri AI, today announced that it has been selected by Gartner, Inc. as a '2019 Cool Vendor for Artificial Intelligence for Customer Analytics', a new category created by Gartner this year that recognizes the explosive impact AI can have in understanding customers at scale. Cerebri AI, an enterprise software start-up that uses patented AI to measure a customer's commitment to a brand, that for first time can be used directly to drive financial results via a recommended series of action(s) tailored to each customer. Examining solutions from five'Cool Vendors' that extend the AI for customer analytics technology landscape, Gartner's report states that "Cerebri AI could become the most useful tool… of a CX professional and marketer". Gartner went on to say: "The Cerebri Values system calculates monetary values for each event in every customer's journey, then predicts the most opportune moments and the corresponding "best action" for maximizing brand engagement and business results. "The Cerebri Values system uses a range of AI techniques, including machine learning and reinforcement learning, to analyze each touchpoint across a shopper's journey.