NB-AI generative tool promises to create innovate live game viewing experience for fans

As the viewing habits of sports fans continue to shift, more and more sports leagues have attempted to give consumers new and innovative ways to engage with players and games. A number of NBA fans use the league's mobile app to watch their favorite team. Given the growing popularity of its digital platforms, the NBA is tapping into artificial intelligence to enhance fans' viewing experience. During February's Tech Summit, NBA Commissioner Adam Silver demonstrated the AI technology that will likely alter the way fans interact with games whenever they opt to experience the league with the app. "There is a need to see the NBA making strides to use AI," Alex Beckman told Fox News Digital.