Native Advertising Platform Adyoulike Expands to US with Launch of First AI-Driven Header Bidding Solution -- MarTechSeries

European adtech company ADYOULIKE, which offers a AI-driven native advertising platform, today launched a US operations in New York, along with debuting a new server-to-server (S2S) header bidding solution. The company said the new solution assures native ads are placed with the maximum contextual relevance available and is the first to incorporate semantic targeting powered by IBM Watson. Among the first companies to offer S2S for native ads, and the first to leverage AI to enhance their solution, Adyoulike said the development of the new S2S solution is a continuation of the company's ongoing commitment to using emerging technologies to drive advances in programmatic advertising. Publishers using the solution to manage their inventory will have the ability to create private marketplaces and package deals for buyers that include more precise targeting based on context and sentiment. This added relevance, says Adyoulike, increases value both for the publisher, and for the brand.