Artificial Intelligence, Big Data and Customer Mapping are Changing the Customer Experience

Top business leaders will converge at Talking Stick Resort in Scottsdale, Arizona to share and explore how to Unlock the Customer Experience (CX) Tools of Tomorrow at NextCon. NextCon is hosted by Nextiva one of the leading firms in business communication technology, dedicated to providing a unified customer service experience on the cloud. Tomas Gorny, the innovative CEO of Nextiva recently explained where the industry stands: "As the totality of data grows to unimaginable proportion, business owners need to understand not only what is available, but how to extract the bits and bytes they need to build a useful data set. On the surface, analyzing data appears to be about making more sales. But, the very core of data science is about enhancing customer experience. Data helps businesses provide better answers, build better products, and market goods and services that customers actually want."