Samsung's new virtual assistant leaks online showing a Pixar-like character

Samsung's new virtual assistant is called Sam and looks like a Pixar character, new promo images reveal. Brazil-based animation studios Lightfarm shared its renders of Sam online at the weekend before hastily taking them down. Sam will likely power Samsung's Galaxy powered smartphones and smart'things' like home appliances, as a replacement for Bixby, which Samsung revealed in 2017. Sam could also power Samsung's first commercially available smart speaker, which has been frustratingly delayed since it was first revealed in 2018. Digital assistants like Amazon's Alexa and Apple's Siri are disembodied voices that address users through devices like phones and speakers.