How Chatbots are uncovering true customer intent

In a highly competitive landscape, such customer touchpoints have a substantialimpact on your business. In this regard, understanding customer intent becomes pivotal for effective customer query resolutionand paves the way for unsurpassed customer satisfaction.Also, the initial perception -- might it be positive or negative -- is the primary building block of the customer journey and is always going to remain in their hindsight throughout their interaction with your brand.Since, businesses are now using virtual assistants, also known as chatbots, providing an unparalleled customer experiences while also maintaining consistency becomes an even more daunting task. Why is customer experience important? Customer experience is coming to the centre stage ofbusiness management in an unprecedented fashion on a global level.It is serving as one of the prime differentiators for customers as they make their decision of staying with a brand,andalso while choosing a new one. It is at par, in terms of importance, with the quality of product as well as servicesthat are being offered.