Council Post: How And Why You Should Use AI And Machine Learning To Enhance Business Intelligence

Glen Rabie is Co-Founder and CEO of Yellowfin, an Analytics and Business Intelligence company that helps businesses understand their data. Let's face it: The greatest value from collecting and analyzing data is not revealed by understanding what happened yesterday, but in deciding what to do tomorrow. That capability has been available for years -- if your business could spend enough time and money on the pursuit. Today, ultrapowerful predictive analytics is coming to a wider spectrum of enterprises than ever before. Driven by the open-source movement in response to the explosion of big data, midmarket companies and even SMBs now have access to the same AI-driven BI solutions that previously were largely available only to multinationals. AI and machine learning technologies are transforming BI and giving decision-makers "aha" moments like never before.