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Automation and artificial intelligence (AI) is a growing necessity and benefit in the business world. As we enter the Fourth Industrial Revolution, the technological advances at the centre of this great business change will differ greatly from past industrial leaps forward. People experience constant changes and refinement in their understanding, and their ability to respond to situations. With advances and the growth of Big Data, organisations now have a rich feed of business, customer and decision-making data to feed into platforms powered by machine-learning algorithms.