How businesses can use technology to learn more about their customers

Deep learning involves'training' a computational system to'understand' natural language, so inferring complex meaning rather than just understanding the surface meaning. The computer is then quizzed on the information and goes back to learn from its mistakes. These multiple layers help systems analyse and make decisions about data more independently, "Such as whether or not an email is spam, to use a simple example", explains Rob Speer, chief science officer at Luminoso, a Massachusetts-based text analysis and artificial intelligence company. "For many companies, a major reason to turn to deep learning over machine learning is that there are fewer steps of human intervention required to train the system before it can work with data." This significantly cuts staff effort and reduces the burden on the poor workies.