Global Bigdata Conference

Formula 1 plans to use cloud technology and machine learning to deliver more engaging statistic and even predictions to fans watching races on television and on its digital platforms. Cloud giant Amazon Web Services (AWS) has been signed up as an official technology partner, with its technology used to crunch the data and deliver it in a more meaningful way to fans and commentators. Each Formula 1 car produces huge amounts of data that the teams use to optimise their strategies and it is this database that Liberty Media believes can be turned into something valuable for the audience. After all, this is a sport that claims to have been'doing' big data since before the term was coined. Data scientists are using 65 years' worth of historical race data to train deep learning models that can make race predictions and give fans an insight into why a team has adopted a particular strategy.