Mind versus machine

Hawking, Berners-Lee and Zuckerberg have all given their warnings. The fear is of a future where artificial intelligence (AI) drives the decisions in major corporations, and machines become so competent and clever that they take up our jobs. Already we're seeing how AI is impacting several businesses including IBM, Google, Amazon and Apple - through image recognition, speech understanding and the mining of large data sets. The sophistication of AI is even being leveraged to make decisions on what messages to show consumers, and creating bespoke messaging depending on what it thinks will be interesting, relevant and useful. Clearly the next frontier of brand and consumer interaction is upon us.