Apromore Announces Series B Funding by Salesforce and GBTEC

Apromore, a leading provider of value-driven process mining software, announced its Series B funding round of USD $10.3 million (AUD $15.8 million) with investment from Salesforce and GBTEC, a Main Capital Partners backed company. In addition to the investment, Apromore has established a partnership with Salesforce to provide transparent connectivity between Salesforce Clouds and the Apromore process mining platform, leveraging MuleSoft technology. The combined solution enables organizations to seamlessly uncover friction points, bottlenecks, and optimization opportunities in their sales and service processes. "As businesses look for solutions to improve profitability, customer experience, and efficient delivery to combat rising costs, process mining is providing a competitive advantage of increased agility against ongoing economic disruption" The Series B round will enable Apromore to expand its product capabilities and connectivity options to meet the growing demand for best-of-breed process mining solutions from financial services, telecom, and other service-oriented businesses. Additionally, the investment will allow Apromore to further develop its geographic presence and extend its product portfolio into the field of prescriptive process analytics and AI-augmented process optimization.