Hugging this pulsating cushion apparently suppresses your anxiety

Yukai Engineering, the team behind the strangely adorable cat tail pillow, is back with a new quirky invention. Unveiled at CES 2023, the Fufuly is yet another anxiety-reducing cushion from the Japanese company, but this time featuring a gentle rhythmical pulsation as the main therapeutic tool. The idea is that when you're hugging a Fufuly, its life-like behavior stimulates your belly to induce slower and deeper breathing. Despite its thought-bubble shape (supposedly to evoke the image of a puff of air), the cushion felt more like a mellow creature dozing off in my arms. I even mistook the quiet mechanical noise as a cat's purr, to which CEO Shunsuke Aoki assured me this was purely a coincidence.