Artificial Intelligence in Social Media Enriches Marketing ROI - DataScienceCentral.com

The intersections of marketing with artificial intelligence (AI) technology have opened up fascinating opportunities for marketers of all stripes. Stridently, AI has been making incessant roads into social media marketing, and rightly so. As the number of social media users rises year after year, social media companies are always jostling for capturing revenues. Companies of different hues, big and small, thus have shifted dollars on social media networks for marketing campaigns aimed at driving customer engagement. Why do Marketers need to Embrace AI in Social Media with Open Hands?