Artificial Intelligence in Search, The Way Forward

In my article Voice and Mobile Search-the way forward, I have discussed that search is constantly evolving, as technology improves the lives of people and consumer behavior shifts. Search is getting more into local mode. Local consumers are now using mobile technology more that has affected how marketers engage with and convert the local shoppers who are always curious about deals and discounts. This means search must be an integral part of a strong marketing strategy in a smarter way which can't be a one-size-fits all approach and need to be planned meticulously to understand the consumer activities. Data available from social media channels is a great example of the way in which new digital technologies provide business with a more comprehensive understanding of the consumer.