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If we learned anything from 2017 it's that no industry is immune to a downturn. However, "downturn" might be putting what happened in the retail market in 2017 lightly. According to a Credit Suisse report, when 2017 came to a close, approximately 6,800 stores will have shut permanently, setting a new, ominous record. While there may be a strong correlation between the rise of ecommerce giants such as Amazon and Walmart and this downturn, the reality is a little more complicated. All of the above are compounded by the fact that ecommerce teams have to deliver an Omni-channel experience without negatively impacting sales margins.