Salesforce Sets Its Sights on … Manufacturing?

Achyut Jajoo: I began as an engineer working in automotive, but then began developing CRM technology products for manufacturing customers. Over the course of my career, I've worked with large global manufacturing organizations to help them with their customer experience and digital technology vision, plans, and with their overall execution of that vision. I spend a significant amount of time talking with C-level suites of these manufacturing companies about digital transformation, the opportunities and challenges ahead for the industry, and how can they leverage CRM technologies to occupy leadership positions in their business. IW: Salesforce isn't the first name that comes to mind for most manufacturers. How are you staying relevant?