Meet Salesforce Einstein: A Sneak Peek at Benioff's Dreamforce Star

Or more realistically, he intentionally leaks bits to the press to get everyone excited about the news he'll be making at Dreamforce, his company's massive user conference that takes over San Francisco each fall. Two years ago, the conference team draped a banner across the entrance to the Moscone Center convention complex that identified Salesforce as "The Customer Success Platform" in advance of Dreamforce -- then acted surprised, no, horrified, when the press started writing about its alleged strategic shift. This week we found out Salesforce will be unveiling a new Artificial Intelligence (AI) product called Salesforce Einstein at this year's Dreamforce. The news comes via a Forbes Magazine story by reporter Alex Conrad -- where Benioff muses that Salesforce Einstein is poised to be "the next big thing" -- and from a related tweet from Benioff himself. Benioff, being the showman that he is, was careful to give away just enough details to pique everyone's interest -- and not enough to satisfy anyone's curiosity.