On Practical Artificial Intelligence

Advancements in AI have given us access to Natural Language Processing and image recognition, easily available and black-boxed via APIs. But instead of requiring AI to think like a human, we achieve the best results when we see how AI can augment human behavior. For instance, if I want a specific audience to see my blog posts, instead of creating an AI which would traverse their social media activity and try to understand their mindset with NLP, I can simply use statistics to see which posts they are sharing most, or when they are most active on Twitter. This approach is easy to build and offers fast returns, while the former would require ages to develop. Cambridge Analytica used this concept and applied it to Facebook "likes" to form psychological profiles of its targets.