Battleground 2018: AI and advanced analytics

It is a whole new game in the consumer-packaged goods (CPG) and retail industry. The combination of digital technologies, new competitors with smarter business models and changing consumer behaviour is disrupting, disaggregating and dislocating the industry which once operated on a simple business model. The dynamics of the CPG industry are a far cry from the good old days, when consumer behaviour was reasonably predictable and the retail environment was competitive but orderly. Consumers are no longer online or offline. They integrate multiple channels all along the purchasing pathway, and they do so in new and different ways as their specific needs and real-time circumstances dictate.