Fraud prevention: the industry\'s myths and hypes

There is a lot of talk about leveraging Big Data and the value of using it for fraud prevention. What is your take on this? Big Data plays a major role in fraud prevention, however an equal focus should be directed towards how much data is necessary to properly execute the fraud prevention process. It is often said that the more data one adds, the better results one gets. We have also noticed a trend in many marketing messages that claim the same thing: the more data, the better.