What AI will mean to marketing (when it works)

Artificial intelligence (AI) has a lot to offer over human beings as a brand representative. It doesn't need incentives, bonuses, or stock options. However, just like your junior brand manager, it can sometimes tweet abhorrent content you would rather forget. One crisp spring Wednesday, Microsoft unveiled Tay, an artificial intelligence chatbot meant to simulate an energetic young woman with "zero chill." The experiment ended quickly, and poorly, when Tay became a crude, racist monster.