Seattle Seahawks Select AWS As Its Cloud, Machine Learning, And Artificial Intelligence Provider

Working with the Amazon ML Solutions Lab (AWS's Machine Learning Professional Services program), the Seahawks are building new capabilities that will drive deeper analysis and insights into video footage. By applying AWS ML services to practice, regular season, and playoff video footage – including NFL Coaches Film that gives coaches, scouts, and game officials a bird's-eye view of all 22 players on the field – the Seahawks are creating a cloud-based video analytics platform. The system will use Amazon Rekognition, a deep learning image and video analysis service, to identify and track players, and give the organization a better understanding of their opponents' defensive and offensive strategies. Using Amazon SageMaker, a fully managed service to build, train, and deploy ML models, the Seahawks can analyze the number of hurries, knockdowns, and sacks, to predict how specific quarterbacks will perform under pressure, as well as which defensive players will exert pressure based on the depth of throws and distance gained by a receiver after catching a pass. These new capabilities will deliver recommendations to the Seahawks coaches in preparation for practice and games to help them make better data-driven decisions.