Making the AI hype a reality requires human intelligence

AI hype is coming to a point where action, not talk, is needed. Scaremongering stories that AI is a faceless mechanism to cut jobs to improve the bottom line have done little for its reputation. There are exaggerated fears on one hand, and inflated expectations of what it can do on the other, but this is a far cry from what it can actually achieve today. AI is a set of general purpose technologies, ranging from Natural Language Processing (NLP), to image recognition, to the application of machine learning to data and large quantities of unstructured data. Customer experience, along with automotive and health, are key applications, taking AI beyond its hype. The key reason for organisations to consider deploying AI is its inherent ability to transform the customer experience.