Paid Program: How AI Is Driving Innovation

A home is the biggest purchase most consumers will ever make, so figuring out which ones to consider and how much to pay can be a stressful, time-consuming process. In fact, 52 percent of homebuyers say finding the right property is the most difficult part of the process, and the average buyer looks at about 10 homes over a 10-week period before making a decision, according to a recent survey by the National Association of Realtors. Thanks to artificial intelligence, however, that process is becoming a lot simpler--and more personal. "We're focused on automating the process of targeting the right house for the right customer," says Jasjeet Thind, vice president of data science for Zillow, a leading online real estate service. "That saves you time because you're spending less time searching. And we can pull in data based on the behavior of millions of customers and help you find homes you may not have even thought of, or recommend neighborhoods you hadn't considered."