Artificial Intelligence or Intelligence Augmentation. What's in a name?

Even as we try to wrap our heads around the idea of Artificial Intelligence, or AI, and understand its impact on our lives, our businesses and jobs, some experts suggest we may be barking up the wrong tree. The answers to our questions, they believe, may lie in a concept called Intelligence Augmentation, or IA. One of these experts, Murali Doraiswamy, a professor at Duke University, US, wrote in an opinion piece for the World Economic Forum in January that IA uses machine-learning technologies that are similar to AI, but instead of replacing humans, IA seeks to assist them. This characteristic, insists Prof. Doraiswamy, may ensure that IA will make more "progress and headlines" than AI. He adds that combining machine learning with the existing power of the human brain can help us get the best of both worlds.