Crown, a new app from Tinder's parent company, turns dating into a game

If you're already resentful of online dating culture and how it turned finding companionship into a game, you may not be quite ready for this: Crown, a new dating app that actually turns getting matches into a game. Crown is the latest project to launch from Match Group, the operator of a number of dating sites and apps including Match, Tinder, Plenty of Fish, OK Cupid, and others. The app was thought up by Match Product Manager Patricia Parker, who understands first-hand both the challenges and the benefits of online dating – Parker met her husband online, so has direct experience in the world of online dating. Crown won Match Group's internal "ideathon," and was then developed in-house by a team of millennial women, with a goal of serving women's needs in particular. The main problem Crown is trying to solve is the cognitive overload of using dating apps.