Proven wants to sell AI distilled custom skincare

YC-backed startup Proven wants to make it suck less for women to find skincare that works for them. The co-founders are taking what they describe as a "rational, logic-based" approach to figuring out which ingredients might be most appropriate for each individual. As a TC Disrupt battlefield founder once memorably put it during her on-stage pitch, the beauty industry makes a whole lot of money from a whole lot of BS. And skincare falls squarely into the'full of it' category, with its expensively marketed pseudoscientific claims touting'miracle' fixes that most definitely aren't. Proven's co-founders, Ming Zhao and Amy Yuan, say frustration when battling with this BS via their own skincare issues ultimately led them to found the business together.