Big Data, Small Target: The Smart Approach To Artificial Intelligence

This is why companies like Google (a leading investor in our company), Amazon, Facebook, Alibaba and Baidu are so powerful from an AI perspective. These companies have enormous data sets that they've been capturing for decades across a wide variety of trended patterns. This data has fed into their algorithms for years, making them increasingly more refined, accurate and targeted. For most enterprise companies, the big challenge is that it's not always clear at the time data is collected what's going to matter down the road. This makes it hard to know what to measure today and if that measurement will be valuable in the future.