Nick Kohlschreiber Discusses the Transformative Effects of Artificial Intelligence on the Advertising Marketplace

ORANGE COUNTY, CA / ACCESSWIRE / February 4, 2018 / When many people think of Artificial Intelligence, their mind is immediately drawn to the idea of computers replacing humans. Nick Kohlschreiber, explains, AI technology when fused into everyday use in the business world can transform the way in which companies conduct outreach online, and benefits both parties with more personalized information and a more efficient way for consumers to ultimately get what they want. The first thing Nick Kohlschreiber points out is that artificial intelligence is here to stay. More importantly, it is changing the way companies do business. A recent article in Business Insider suggests that artificial intelligence transforms marketing by changing how consumers are discovered, connected to, and communicated with.