As machine learning advances what role will humans play in marketing? - The American Genius

A complete revolution in the marketing industry is around the corner. Dubbed by some as the "fourth industrial revolution," AI bots will dominate this new marketing landscape in every conceivable way. Equipped with advanced machine learning technology, they will come up with holistic, data driven digital campaigns. From effective copywriting to lead scoring and churn prediction, bots will do it all. So huge are the marketing potential, that tech giants are betting big on this new technology.