Will Artificial Intelligence replace PR professionals?

By Nahla Nana, Director of Communication, IABC, EMENA Imagine a humanoid robot walking into a conference room and making a call with its client to discuss the latest in a PR campaign and formulate plans for a special event for an upcoming strategic announcement. While I do not write off this as a utopian concept, I would say humans will remain in command of the most of the tasks in a public relations professional's job description at least in the foreseeable future. MUST READ: Why do modern marketers need Artificial Intelligence anyway? As we are already witnessing, almost every discussion on disruptive technologies including Artificial Intelligence eventually ends up in stoking fears over job losses for another time. Although this may be true that many industries are threatened by the disruption, which often leads to closure of some divisions or headcount reduction, in public relations business it is certainly bringing positive changes.