Take That Facebook: IRIS.TV's AI Helps Publishers Personalize Their Site Experience - TV[R]EV

A few weeks back, we looked at one of the biggest problems facing digital publishers--their ecosystem has morphed into one where traffic is increasingly being driven by clicks from social media sites, Facebook, in particular. This means they lose control over the cadence of the editorial they put out since it's up to the Mighty Facebook Algorithm as to when and where (and to whom) their stories are surfaced. That means publishers lose access to data too, as they can't track users around their sites and learn from their behavior. Los Angeles-based IRIS.TV has been working to solve this problem for a while now, and their AI-based protocol should make publishers very happy. The AI product is designed to take users on a journey through the publisher's website, using machine learning to ascertain their preferences and then serve up videos they might be interested in.